Case Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Case Analysis - Research Paper Example It transports more passengers, and it is also offers more regular schedule for domestic flights compared to its competitors. It offers low fares than any other airline because of its low-operating expenses. Chris Lauer accounts â€Å"Southwest Airlines is the largest low-fare carrier in the world† (1). Southwest’s also has a good customer service, a dedicated staff and personnel, and an exceptional management team that keeps on making an excellent pricing and marketing plan for the company. One of Southwest’s successful strategies is serving less congested airports that helped minimize total travel time for passengers, and this allowed the company to avoid paying the higher landing fees and terminal gate costs. Southwest is routinely improving its information system for faster flow of information in order to enhance the airlines function, cut costs, and improve its customer service On account of Southwest’s aim to carry out its low-fare strategy continually, the company operated only one type of aircraft. Along with this, Southwest flight attendants were responsible for cleaning up trash left by passengers and getting the plane presentable for the next flight while rival carriers had cleaning crews. The airline also did not have a first-class section on any of its planes. Also, passengers with checked baggage who were connecting to other carriers in order to reach their destinations were not offered baggage transfer services. Southwest also has a tarnished reputation regarding the management’s failure to conduct the required inspections for fuselage fatigue cracking. Southwest’s has growth opportunities by having a first-class section on its planes and by serving more domestic flights and possibly international flights. The airline should also offer a baggage transfer services to passengers who have connecting flights with other carriers in order to improve its customer service.